Building successful products by putting consumers first.

Iban Benzal
Service Design and Innovation Lead


Nine out of ten start-ups fail.


"My team is trapped in endless discussions about product features and planning takes forever."


"Putting a new feature in front of my users requires too much time and money."

"I trusted my experience and intuition, but after launching, my product gained very little traction." 

Build successful products
as you continually learn
from customers.


Build compelling prototypes to test ideas or new product features.


Watch customers react to your prototype and collect real insights

Turn your insights and findings into data to forecast the viability of your product.

Use these validated learnings to iterate, perfect and launch your successful product.

Over the last ten years, I’ve worked with public and private organisations globally, helping them to move faster and embrace innovation.


Experimentation over elaborate planning, 
customer feedback over intuition
and iterative over traditional  development.

What I can do for you.

Innovation Consultancy
Shortcut endless debate cycles and design a plan to transform your sketchy idea into a profitable business. 

Prototyping and Testing
Cut costs by validating your ideas quickly, using compelling prototypes and measuring their success.

User Research
Understand your user behaviour, what they think about your product, and if they are willing to pay for it.


Design Sprints: Move forward faster
Compress months of time into a single week. A Design Sprint is a framework for answering critical business questions through design, prototyping and testing ideas with customers. 

Interested? Let's talk!

My email is